Market research

Read articles from our blog to quench your curiosity on various marketing and web marketing topics for SMEs.

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Oct 222 min read

Launching a new app: Online research for an innovative start-up

December 2020 This market research project was born from the need of an innovative start-up to verify the interest towards a new app...

Oct 162 min read

Qualitative Market Research: Continuous Project in Healthcare Research with ICare

October 2019 This project talks about one of our sector specializations , which is the ability to perform qualitative market research...

Oct 161 min read

Launching a new technology: Integrated research in the dental sector

September 2019 This market research project was born from the need of Mectron Spa (one of the most important manufacturers of high-end...

Oct 162 min read

Customer Study: Online Survey for Kern School

June 2019 Kern School is a professional training school specialized in organizing courses qualifying for the profession of MCB massage...

Oct 161 min read

Pet food packaging: integrated research for the launch of a new brand in the Italian market

January 2019 This research project stems from a request from an important Eastern European market research institute to explore...

Oct 162 min read

New Venezia Stadium, Integrated Market Research for Venezia FC

June 2018 Here we go again, how beautiful! Last winter we had the opportunity to collaborate on a qualitative-quantitative project...

Oct 152 min read

Lupolo Clusone: strategic repositioning of the restaurant

September 2017 Every marketing manager knows it, the product has its own life cycle that includes development, maturity and then a...

Oct 152 min read

Redefining positioning: the case study of the Comitato Gelatieri Bergamaschi

There comes a time when a company (or in this case an association) needs to precisely define its mission towards its customers. This...

Oct 151 min read

Market Research: Discover the Qualitative Research Project for Stadio della Roma

In the summer of 2016, our market research firm had the pleasure of collaborating on a qualitative research project on the new Roma...

Oct 152 min read

Focus group Rome for the new AS Roma Stadium

July 2016 In the summer of 2016, our market research institute had the pleasure of collaborating on the qualitative research project on...