Focus Group
Test your products, services and ideas to gather insights and feedback for your marketing efforts!
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Research planning
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Recruitment of participants
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Consumer Engagement
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Selection and booking of properties throughout Italy
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Moderation and qualitative data analysis
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Simultaneous translation of discussions
Cost of the
Focus Group
The cost of this type of qualitative research depends on some variables that can be modulated according to budget needs, in particular:
✱ The number and type of participants (and the value of the participation incentive).
✱ The number of cities in which to conduct focus groups (for example Milan, Rome, Turin, Bologna, Bari, to name the most common).
✱ The sector specialization required of the moderator.
✱ Any translations (including simultaneous) if necessary.
How to request a free initial consultation
If you want to understand how to organize focus groups, contact us to get a first free feedback on the strategic aspects of your market research activity.
To do so, you can fill out the contact form, call +39 035 3058620 or use the site chat or book a free consultation call .
By writing to us you will be contacted within 24 hours, while with a phone call you will get immediate feedback.
Other types of Focus Groups
Online Focus Groups
Discussion groups also created online. Participants participate in the discussion remotely by connecting with a computer.
Dyads and triplets
The number of participants is a key variable for the success of the focus group. Some specific topics may require a small number of 2 or 3 participants.
Gang Survey
A methodology that combines qualitative focus group tools with quantitative data collection tools, allowing you to test product or service concepts with an audience of 15-20 people.
Main objective
Gather spontaneous discussions about concepts, products, services, advertising, public services, ideas and packaging.
Qualitative Market Research
A moderator introduces topics for participants to share and compare their opinions, providing insights without using questionnaires.
Unique Information
Focus groups reveal emotional and rational insights through dynamic conversations.
Interactive Methodology
Unlike other research techniques, focus groups encourage free interaction among participants, facilitated by a trained moderator.
Group Dynamics
Success depends on lively and interactive debates, genuine opinions from participants, and a moderator who guides the discussion effectively.
Result
Participants' reactions and reflections lead to deeper, more spontaneous discussions and more complete insights.
Definition of Focus Group
A small, socially representative group engaged in debate to gather ideas, advice and considerations from specific audiences.
Examine the operational aspects of the Focus Group.
First Phase: Recruitment
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Participants are recruited (the ideal number would be between 6 and 10 people, a size that encourages people to freely share their ideas) to create a group that is not too homogeneous, thus bringing out differences, social and economic peculiarities, but also common interests and experiences.
These individuals should represent the target audience, that is, the potential buyers of the product. A research project usually organizes several groups to obtain multiple points of view.
Second phase: Execution
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Once the group is created, the session begins and the objectives and methods of implementation are explained and, finally, the product/service is shown and described. The moderator must be able to keep the group focused and create a productive and lively discussion on the topic in question.
It is preferable to use open-ended questions. Questions should be formulated clearly, easily understandable and possibly neutral.
The Focus Group is not a type of interview in which the moderator asks the same question to everyone: he asks questions or explains the topic to the group and the participants discuss it, talking and reacting to each other, exchanging opinions.
Research planning
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The researcher notes or records the most significant points of the group discussion. Different data collection techniques can be used, such as video recordings, audio recordings, transcriptions or content analysis.
With focus groups it is possible to explore market opportunities, discover needs, perceptions, preferences and sensations of target consumers, understand the pros and cons of the product/service, develop new ideas. In short, the focus group allows you to test an idea "in vitro", obtaining initial feedback for the development of a marketing plan for a product/service and a communication strategy.
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Choosing the research facility that best suits your case
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Advice on drafting the discussion topic
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Sourcing, incentivizing and managing privacy
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Modern locations, with one-way mirror and easy to reach
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Final report also integrated with quantitative research
About Us
Hangler Marketing Advisor is a marketing agency founded in 2008.
Since then we have specialized in carrying out qualitative research in all major industrial sectors.
We can help you create turnkey focus groups in the main Italian cities and abroad (or online), also with product tests, pack tests, and tastings.
We reach both B2B and B2C targets, even in niche sectors such as medical.
Here are the founding pillars that we carry out and apply in the creation of focus groups: