CATI interviews (Computer assisted telephone interview)

Learn more about Computer-Assisted Telephone Interviewing

01

Research plan

02

Computerization of surveys

03

Sample recruitment and construction of a sample of respondents based on your needs

04

Data collection

05

Data analysis and preparation of reports including processed data tables

Computer-assisted telephone interviews

Computer-assisted telephone interviewing (CATI) is a popular method of collecting quantitative data, often used in conjunction with online surveys. This technique involves interviewers conducting telephone interviews and recording responses on a computer, allowing for efficient and statistically significant data collection. We offer full support for CATI interviews in Italy and abroad.

Free consultation

Types of investigations

We manage your CATI both when the questionnaire has already been drafted and is useful for data collection (the so-called fieldwork), and when its creation is necessary.

We have gained experience in this type of research in the following sectors:

Personal care

Manufacturing

Healthcare and Pharmaceuticals

Consumer products

How to request a free initial consultation

If you want to understand how to organize CATI interviews, contact us to get a first free feedback on the strategic aspects of your market research activity.

To do so, you can fill out the contact form, call +39 035 3058620 or use the site chat or book a free consultation call .

By writing to us you will be contacted within 24 hours, while with a phone call you will get immediate feedback.

Interviews Cati

The computer-assisted telephone interviewing (CATI) method was developed to improve traditional telephone interviewing.

The CATI software guides and supports interviewers throughout the entire research process automatically. The questionnaire, displayed on the screen together with the potential answers of the interviewee, serves as a script and a strict sequence of questions: interviewers cannot change the questions or the questionnaire itself. They act only as intermediaries between the interviewee and the predefined questionnaire.

Researchers contact respondents by phone and follow on-screen instructions, directly recording their responses into a computer database. This method ensures data integrity, eliminating the risk of data loss or recording errors.

High quality data collection

The interviewer is trained to ask questions correctly and accurately, ensuring high-quality data collection.

Time saving

Data is entered directly, eliminating manual steps and automatically managed re-contacts.

Greater Accuracy

An on-screen guided questionnaire eliminates transcription errors, thus improving data accuracy.

Full Control

A summary screen allows you to monitor completed and suspended interviews in real time.

Reduced costs

The project requires less management, leading to an overall reduction in costs.

Contact

The presence of the interviewer ensures a personal relationship with the respondent, improving the quality of the data collected.

With Cati interviews you can have

Below you will find some of the projects completed

Qualitative Analysis and Consumer Perception in the Redesign of Rolling Tobacco Packaging: The No Name Case Study

Focus Group in the sheep and beef farming sector

Discover all the projects

30 min. Free On The Phone

A free meeting to present your marketing project, talk about your market research project and obtain clarifications, advice and professional guidance

Call us

Chemists

01

Even small projects, starting from 50 cases

02

Consultancy for the survey questionnaire

03

Digitization of the questionnaire

04

Retrieval (also from list) and control of privacy compliance

05

Final report

About Us

For CATI research we rely on selected partners based in Italy, not call centers, but real contact boutiques.

Obsessive preparation of the questionnaire, quality training of the people who call and years of experience do the rest.

CATI projects which are the quantitative part often indispensable for integrated market research, customer satisfaction surveys or pre-recruitment actions