In-depth interviews
Gather useful information for your business model
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Market Research Design
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Writing the discussion guide
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Recruiting a sample of interviewees (where necessary) Booking the best locations for your research throughout Italy
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If necessary, booking the best locations for your searches throughout Italy
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Moderating in-depth interviews
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The possibility for simultaneous translations of individual interviews
We design your market research
In-depth interviews are the best way to understand the mindset of the individual consumer and to have a sincere and objective point of view on new products/services and needs, to also create reliable and useful buyer personas for your marketing strategy.
Sometimes group dynamics are less important than how a person perceives a brand, product, or service.
As a full-service research institute, we offer you all the services you need to organize in-depth interviews in Italy and abroad.
Types of In-Depth Interviews
IDI (In-Depth Interviews)
An in-depth interview with a person that can take place in a central location or directly in the field.
TDI (Telephone Interviews)
An in-depth interview conducted over the phone or video calling software.
WATI (Web-Assisted Telephone Interview)
In-depth interview conducted via telephone and electronic sharing of audiovisual material through dedicated software.
A qualitative interview can be done in person or by telephone (or web meeting) depending on the needs of the research project. A brief description of the different possibilities follows.
How to request a free initial consultation
If you want to understand how to organize in-depth interviews, contact us to get a first free feedback on the strategic aspects of your market research activity.
To do so you can fill out the contact form, call +39 035 3058620 or use the site chat or book a free consultation call .
By writing to us you will be contacted within 24 hours, while with a phone call you will get immediate feedback.
In-Depth Interviews
In-depth interviews are one-on-one conversations conducted by a moderator, often a sociologist or psychologist, to gather rich, descriptive information about a person’s behavior, attitudes, and perceptions.
Qualitative Method
Capture detailed insights into what people think and why.
Sviluppo dei Dati
It helps to create quantitative questionnaires to measure the habits of the participants.
Conversazione Guidata
Use open-ended questions to facilitate the respondent's points of view.
Mode of Conduction
Conducted in person or over the phone, with body language analysis.
Preliminary Research
Ideal for understanding a customer target when you know little.
During these interviews, the interviewee is considered the expert
Researchers aim to gather comprehensive knowledge from each participant by asking neutral questions, actively listening, and further investigating based on the responses. This approach ensures that participants are not steered toward specific answers or preconceptions.
Moderator Role
✱ Encourage the open sharing of thoughts and feelings.
✱ Ask neutral questions without influencing the answers.
✱ Carefully observe both verbal and nonverbal cues.
✱ Communicate the interview structure and confidentiality measures to participants.
Benefits of Our In-Depth Interviews
Establish a Relationship
✱ Create a comfortable environment for participants.
✱ Gain deeper insights through trust and openness.
Investigate Deeply
✱ Ask follow-up questions and explore key issues.
✱ Revisit meaningful questions to better understand attitudes, perceptions, and motivations.
Monitor Communication
✱ Track changes in tone and word choice.
✱ Also pay attention to body language to capture every nuance of participants' responses.
High Quality Sampling
✱ More refined data collection than other techniques.
✱ Gain valuable insights without requiring a large number of participants.
Focused Conversations
✱ Avoid distractions and pressures of group meetings.
✱ Quickly gather actionable insights to benefit your business.
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Support in defining the ideal number of interviewees
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Drafting the discussion topic
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Online interview technology or dedicated locations
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Recruitment and incentives for interviewees
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Final report
About Us
Hangler Marketing Advisor is a marketing agency founded in 2008.
We support our clients in carrying out in-depth interviews with different purposes: building qualitative-quantitative research projects, surveying a market, surveying satisfaction and testing a concept/product on very specific targets (both B2C and B2B).
Our philosophy is transparency towards our clients, and conducting in-depth interviews is no exception.
Here are the founding pillars of this service: