We give an identity to your customers

Our mission is to help companies understand their customers, their market and their employees through integrated qualitative and quantitative research.

Institute Profile

Hangler Marketing Advisor is a market research institute founded in 2008 to provide a complete portfolio of marketing services.

Over the years we have acquired experience and expertise in various industrial sectors, with the inclusion of research managers experienced in qualitative and quantitative research.

We are an independent research institute that offers the quality provided by the big players in the sector, without the bureaucracy that characterizes them ;-).

We are a full-service research institute and we handle all phases of research internally.

Market research design

Fieldwork

Data collection and analysis

Research report writing

Tell us about your project

We are an atypical marketing agency with two souls: with digital marketing we help companies sell more and with market research we help companies and researchers understand their customers.

This duality is not common: our competitors are specialists in one sector or another.

And this peculiarity has given rise to a different approach : we apply techniques usually used only by large companies to SMEs, making them accessible.

And we use the same streamlining, speed and friendly approach typical of SMEs with large companies and research institutes, universities and consultants who hire us for market research, even in very complex research projects.

Do you have a goal or questions in mind? Write to us and let's talk about it, you won't find many other interlocutors with these characteristics.

Fill out the form or book a free 30-minute call with us.

01. Project definition

Method design
Profiling Screener
Drafting the questionnaire/discussion guide
Sample definition

02. Data collection

Audit/pilot interviews
Recruitment
Fieldwork
Quality control

03. Analysis and Reporting

Data processing and tabulation
Coding
Data Analysis
Drafting the Report
Presentation and sharing of research results

04. Post Search

Indication of marketing insights
Support in defining marketing/communication briefs
Support in defining the marketing plan

DNA of the research process

The research process is divided into several sequential phases: the quality in the execution of each phase guarantees the quality of the process as a whole, and therefore of the information collected. Precisely for this reason our team follows a rigorous control path on each phase of the research process:

Qualitative research

✱ In-depth FTF or telephone interviews

✱ Focus Groups

✱ Ethnographic research

Quantitative Research

✱ FTF interviews on the road, at home and in test locations

✱ Computer based interviews (CATI, CAPI)

✱ Customer satisfaction

Online and mobile

✱ CAWI

✱ Online interviews

✱ Bulletin Board

✱ Online Focus Group

✱ Ethnographic online

Retail surveys

✱ Mystery shopping

✱ Check store

✱ Price Check

Research Methodologies

Our institute offers all the main qualitative and quantitative research methodologies, administered in different ways in relation to the research budget, the time required and the type of interviewees (face to face, telephone , online ). Thanks to the international association Esomar we are able to offer multi-country research all over the world.

Trust, Price, Flexibility

Our approach to market research is based on 3 cornerstones that guarantee a high level of customer service. We have called it the TPF method:

Trust

We are reliable in compliance with the

established deadlines, reliable in

respect for the quotas and we guarantee

control over all field processes.

Price

Thanks to a light management structure we are able to guarantee a price level among the best on the market.

Flexibility

We understand that the project can have last minute changes: when this happens we are reactive in responding to the new specifications.

Retail

FMCG, Luxury, Cosmesi, Apparel/clothing, Accoglienza/turismo

Food

Fast Food/street food, Restaurants, Beverage

Automotive

Brands, Dealers, Buyers

Industrial

Engineering, Design, Servizi

Healthcare

Pazienti e medici, Cliniche/ospedali, Pharma, KOL/Payers

Media & IT

Hardware, Software, Telecommunication, Media

Sectors

Esperto di marketing e Connection Manager®.

Massimiliano Hangler

CEO

Esperta di ricerche di mercato

Federica Zucchi

Socio

Ricercatrice e moderatrice.

Cinzia Trimboli

Ricerche di Mercato

Ricercatrice e moderatrice.

Marta Monarca

Ricerche di Mercato

Team

Our research team is composed of senior managers with at least 10 years of specialization in market research. We are also trainers in the specialized disciplines and in turn always trained on the latest technical and methodological developments.