Ok, in the previous video you learned what to evaluate to do a self-check-up before starting to export. Now you have decided to do it, or you work in a PMI that already exports.
Where mistakes are made most often in business
But what are the weak points that most small and medium-sized businesses fall into when implementing their export strategy? What can undermine the work of months and months, in which you have prepared your communication, strengthened your sales force and built a digital reputation?
Well... to find out, just watch the video interview with Alberto Scanziani , an expert in export for SMEs , who in this series of videos illustrates the techniques and tricks to get the most out of your export strategy.
Below are the key topics mentioned in the video, and the relative minute, if you really don't have time to dedicate to your professional growth:
1:27 - commercial resources 1:59 - customer needs assessment 2:26 - digital brand reputation 3:00 - language to use in online communication 3:45 - corporate communication vs product communication 4:50 - USP 5:25 - website and narrative style 5:52 - trend analysis 6:22 - certifications 6:58 - after-sales management 7:32 - 2 key points in competitor analysis
Enjoy!
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