June 2014
Intred Spa is a telecommunications company specializing in fiber optics: the project was born from the need to understand in a test area the knowledge of the EIR brand and the propensity to use fiber optics as the main internet connection in the family.
the premises of the project
The project followed a multi-channel communication campaign in the area, preparatory to increasing brand awareness and in areas where the fiber had recently been installed. at an infrastructural level.
For this reason, the company needed to understand which segments of the population demonstrated greater brand recall and interest in EIR's commercial proposition.
research process
The research process followed the classic phases of organizing a CATI survey :
brief with the client for an initial understanding of the sector
questionnaire adaptation and operator training
digitization of the questionnaire
activation of the contact database according to current privacy regulations
data collection and analysis
Weekly report for the duration of the field
result
The fieldwork for data collection lasted approximately 1 month in total and allowed the client to understand the brand penetration in the chosen geographical area, the propensity to use fiber and to collect the contacts of people who showed interest in the product.
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