This video is the recording of the webinar entitled "Success Factors in Food E-commerce in Italy" that I held on November 10, 2023.
In this in-depth analysis, we explore the trends and habits of online shoppers in the grocery industry.
Through ad hoc research conducted on a panel of consumers , we discover purchasing dynamics, the most requested products and the strategies used to find them.
We also delve into the products that users are reluctant to buy online, examining the reasons behind these preferences. Finally, we reveal the key factors that influence the choice of an e-commerce, such as free shipping policy and minimum order value.
These findings offer valuable insight into how online shopping habits are shaping the future of grocery retail.
If you have specific questions or want to have different cross-referenced data than those proposed, comment at the bottom of the post and we will satisfy you!
If you want to talk about your e-commerce with me, book a free call below 👇🏻
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