Anyone who works in marketing, in a company or in an agency, knows it: people are increasingly " impervious " to brand communication... let alone when we're talking about communication from small and medium-sized businesses!
Indifference towards "commercial" content is widespread, both when we talk about end customers and when we talk about companies: it is a natural reaction to a very intense exposure to advertising.
The solution: engagement and fun
However, there is an alternative to purely commercial content that can capture people's attention: the social media contest.
Social media contest is the use of social media to entertain people through quizzes, competitions or the creation of creative content. This social media marketing strategy helps in creating word of mouth, but above all the so-called engagement, that is "involvement" towards the company.
Download our free e-book on social media contests
For this reason, we have summarized our experience in creating contests with social media (mainly Facebook and Instagram) in a free introductory resource on the topic.
Happy reading, and happy social media marketing!
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