Introduction
Instagram is one of the social networks that is constantly growing both in terms of the number of registered users and the constantly introduced and updated features that can be used by those who have an Instagram page.
Businesses that want to get the most out of their Social Media Marketing should create an Instagram profile as it is a great way to tell their story and the story of their products/services.
Instagram was born as a place where emotions are shared and stories are told . Even for companies, the goal is to involve people, employees and customers with images. No communication in a suit and tie, but an enthusiastic tone and, why not, a joke.
If you've ever wondered how to create an Instagram page, first of all you have to choose between a private and business profile. In this post we talk about the business profile: and how to create an Instagram business profile and why.
How to Create an Instagram Business Page
Business profiles allow for greater user interaction thanks to additional points of contact compared to a personal profile.
To get an Instargam business profile, simply switch the profile you are interested in to the business one and automatically connect the Facebook Page.
You will then be asked for contact information such as: email, telephone number, website and company headquarters address.
Finally, here too the insights
Once you have set up your business profile, you will also have access to the Insights feature , just like on Facebook.
The graph icon (insights) in the top right shows:
Reach : Post views, weekly reach, profile views and website clicks
Most popular posts of the last 7 days
Followers : gender, age range, most popular locations and times/days of interaction.
A company profile also allows for sponsorships and insertions : sponsored ads with a call to action (for example with a link to a page on which users can land) aimed at a defined target.
Instagram is thus proving to be one of the most evolving social networks and attentive to the needs of its customers, and after its acquisition by Facebook it is beginning to have, by osmosis, the same communicative power without the complexity of its older brother.
Are you interested in social media? Also read our in-depth post on What'sApp Marketing .
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