A common problem: what to post on the company's social channels
Very often in companies it is difficult to find ideas and themes to build your own editorial plan for social media.
If we then add the need to create content that has the potential to go viral , that is, that encourages people to share it ,
The reason is simple: it is known that Facebook and other social networks use algorithms to show content to people, based on their interests (Here you can find a post that goes into more detail about how algorithms work on social media ).
These algorithms increase the visibility of a post when they detect interactions (shares, likes, comments, and more).
One of the solutions is instant marketing and Ceres is a master at this.
Why Go Viral with Instant Marketing
So creating "viral" posts helps both to enrich your editorial plan with "hot topics" and to reduce social media advertising costs.
Ceres is a master of virality, in particular it has set a precedent using instant marketing in many cases of Italian and global current events, almost coining a new approach to social media, ceres marketing.
In the video, Ceres brand manager Simonluca Scravaglieri describes the effects of the instant marketing post that exploited the Barcaccia event in Rome, in February 2015.
Find out how it worked and what results it achieved: enjoy!
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