Ok ok, the screenshot on the cover doesn't look promising, but it gives you the idea : you know when you need a photo to post on your company's social media, you take it, and when you look at the result you want to smash your smartphone? Well, you're not alone, take heart!
Interview with Tyler Nardone
While reading a book on how to use Snapchat, we came across an article by photographer Tyler Nardone , who is also an expert on how to use photographs on social media.
Well, he agreed to be interviewed to share some tricks, techniques and useful notions to take beautiful and functional photographs for your web communication , using your mobile phone.
Introduction to the series
This series falls into the social media marketing blog category (which contains other content about social media) and in the video above you will find the introduction to the column and its protagonist, Tyler .
As always, if you have any questions, use the comments below or contact us on our pages: we will be happy to help you.
Now, enough chit-chat, smartphone in hand and off to some art shots!
Here you can find the video transcript:
Welcome Tyler. Thank you very much, here we are, we are hot. I will introduce you for those who may not know you, and I will explain what you will tell us today and why you will speak. So, basically I was intrigued by your name reading this book, which is the introduction to the world of Snapchat at a professional level, then I get to a page that for me was one of the most interesting, and now I will also show that page, those pages, do you recognize? Well especially the little man, the Lego! Oh yes the Lego, which was your subject to explain some very interesting things. And in fact, I went beyond what was written on these pages, because there is often a doubt that grips those who work on social media, which concerns the use of photography, obviously, often there are means that are not the professional camera, you will have noticed, even though you are a professional in the sector, in fact maybe now you are introducing yourself, and therefore the purpose of this chat is to understand what is the correct approach to take photography for social media possibly with tools such as smartphones. If you want to introduce yourself... Introduce me, I'm a photographer! That's fine. That's fine. I'm happy with that. Okay, honestly I participated in that book you just showed, which was an initiative by Mazzucchelli and Beltrami that was very interesting because it put me in contact with other people who wanted to know how to appear better even on a smartphone. Appearing in a certain way, therefore through some different technique or in any case with some more knowledge. That same thing that is done through social media at the moment: we all have to show ourselves continuously, what our work is, what our person is. From the point of view of an entrepreneur for example we have to show what could be I don't know, the backstage or what our work is, or maybe what we have more than someone else. So showing through videos and photos at this time is fundamental because in addition to person to person, there is also the Internet, as we call it now, which is fundamental, because it has opened up a world to us through Facebook, Instagram, Linkedin, to a network so large that if it is not exploited, in short, we work at 50% today. I fully agree.
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