Who writes the lyrics?
In the company, a typical moment arrives in the relationship between communication agency and client: who should write the contents for the new company brochure ? Many agencies (including ours) include copywriting in the creative process, others clamor for ready contents from the company.
Here's a free resource written by an expert copywriter
To help write engaging and functional texts, we asked Donella Gatt i, senior copywriter, to help us create an e-book to learn how to write (yourself) the texts of a brochure.
The result is a free marketing resource downloadable below, useful for all SMBs that do not have the budget to hire a copywriter.
As always, good marketing and in this case not good reading, but good writing ;-)!
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