Let's start with the basics: what is an Instagram editorial plan for?
An editorial plan is more than a calendar that indicates the contents to publish on social media, it is a set of strategy and planning to achieve objectives.
All content must be carefully planned, as it must be in line with the objective to be pursued and the values of your brand, using the language suitable for your target.
The editorial plan should therefore be considered as a tool that allows dialogue with your customers or potential customers: you must therefore know your audience very well, studying their behavior (NB both on your social account and on that of your competitors).
How do you make an editorial plan for Instagram?
The first step to creating an effective editorial plan is to draw up a monthly calendar, that is, planning the contents day by day. In this way, you can organize all the sections, types of posts and contents without risking becoming boring.
At the basis of everything is therefore the what, how and when.
To have a working strategy you need to pay attention to factors such as tone of voice, quality of images used, time of day you post and sponsored campaigns.
Editorial plan example
We have created a 31-day editorial plan for Instagram that will help you create content for the month, for example March. You will be able to, in a more organized way, excite, stimulate and educate your audience (if the audience is too small read this article on how to increase followers ) .
The editorial plan we propose includes various types of posts and interactions with your followers.
Here is an example of an editorial plan for the month of March that will help you create interest and interactions:
March: Announces an exclusive promotion valid only for the month of March
March: post an article from your e-commerce (better if with a direct tap to the shop)
March: Share an educational content for your target audience
March: Reposted a photo of a satisfied customer
March: Remember the promo of the month
March: Share a quote (related to your business) as a caption
March: Share an educational content for your target audience
March: Share a Happy Customer Story
March: Tell an anecdote about the beginning of your business
March: Ask a direct question to your follower
March: Tell a fun fact about your company/business
March: post an article from your e-commerce (better if with a direct tap to the shop)
March: Talk about a trend in your industry
March: Remember your monthly promotion
March: Share a customer testimonial
March: post an article from your e-commerce (better if with a direct tap to the shop)
March: Create a contest
March: Share a quote as a caption
March: Tell us about an added value of your business
March: Reminder of the ongoing contest
March: Share a Happy Customer Testimonial
March: Close the contest and announce the winner
March: Share a tip from your blog post
March: Ask a direct question to your followers
March: Post an article from your ecommerce
March: Thank your followers for their support
March: Reminder of the month's promotion (expires soon)
March: Create Fun Content
March: Share a tip from your blog post
March: Get a sneak peek of April's promotion
March: Share a quote as a caption.
Remember: every month has special holidays, not all of which are well-known, but some will certainly be perfect for the sector you operate in. These too can be a creative idea to stimulate and interest your target, here are some world and national days for the month of March:
March 4: World Tennis Day
March 8: Women's Day
March 14: Pi Day
March 17: St. Patrick's Day
March 19: Father's Day
March 20: International Day of Happiness
March 22: World Water Day #worldwaterday
Do you have any questions?
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