At the beginning of November 2018 we held a free seminar in Bergamo, on the correct use of Instagram in small and medium-sized businesses (if you want to be informed about the next free web marketing courses , sign up to our newsletter ).
One of the fundamental concepts we talked about is the interaction rate (or engagement, in English) of an Instagram page, and its importance.
Why is it important?
In addition to using paid bots to increase followers , it is good to know that to grow your Instagram profile it is essential to know and monitor the Instagram Engagement Rate .
What is it?
You can see it as an indicator of the effectiveness of your content, and in particular how interesting what you post is to your followers.
Here's what this indicator should be depending on the number of followers your Instagram page has:
Find out in the video how to calculate it and subscribe to our blog or our newsletter to be informed about the publication of the next videos dedicated to how to increase your engagement rate.
Transcript of the video speech:
First point is the engagement rate which is the driving force of
your whole profile and I will explain to you
why exactly determines the quality
of your profile not in terms
graphs but how do you relate to the
people who follow you or potential interested parties
so it is the ratio between the number of
followers and interactions on your
photo/video with this calculation
mathematical you understand if you are doing
things are good or absolutely not
I'll give you an example, it's calculated with various online tools, there are some
there are several I gave you the name of
one called ninjalitics inserted
your profile and automatically makes you
calculating what the engagement rate is
I gave you some examples
the first one is nike's instagram profile
which has an engagement rate of 0.71
very low percent and then I'll explain to you
because the second is the low profile of
chiara ferragni who has a 2.81 percent
and the application already gives it green so
good the third one is to make you understand that
even small profiles with 877 followers
Here too, you have to look at the rate
of engagement not only chiara ferragni with 15
millions
This has 877 followers and an engagement rate of 9.43 percent
here is a rule the more profile is smaller
the higher the engagement rate must be
high always math the bands are
under 1000 followers is recommended
have an eight percent engagement
if you are in these numbers you are doing
well the more you go up in the number of followers
the more the pace obviously decreases in
based on the result you get with the
online tool ninjalitics but there are
there are a million of them
you can understand if you are doing well or badly
why is this thing important why
the engagement rate is strictly
related to the algorithm Max has already anticipated what the algorithm is this
engine that moves Instagram and determines
what is your visibility
in a nutshell as I say lately
since the logo change it has not only been a
Instagram logo change but there was
there is also no change in the algorithm
given to know exactly how it works
the algorithm because it is not revealed to us
it is known that the algorithm now
rewards the most engagement
you have more nor generate because
the algorithm works like this so it is
precisely the function with which you acquire
more visibility and get new followers
and views precisely I was saying no
can you know what the exact factors are
that influence him Instagram has never
revealed however we know that it is a
circular factor plus gene interaction
and more automatically all my posts
they receive visibility therefore
I will talk exactly about how to increase
questio engagement, every action aimed at increasing
the engagement
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