If you use Instagram for your SMB's social media marketing, you've certainly noticed that many of your competitors (or customers) have started using Instagram Stories within their profiles.
A function already known, but not yet exploited to its full potential
This feature has been added to Instagram for a few months now, but its use for businesses, especially among SMBs, is still limited.
The reason is probably still the poor knowledge of the potential of Instagram Stories within the corporate narrative, combined with a very simple question: what do I publish on the Instagram page ( click here to find out how to open it ) and what do I publish in the Stories?
Find out in this video by Silvia Marcarini .
Spend 4 minutes on your marketing culture with this video
If you have any questions about social media marketing, ask them below, or in the comments of the video on our YouTube channel .
If you are passionate about Social Media Marketing, you might be interested in the series of in-depth videos based on the Ceres experience, told by brand manager Simonluca Scravaglieri.
Enjoy!
Video Transcription
Hi, I'm Silvia, I'm a social media marketing expert, this is our new column on social media, we will publish it every week. If you have any doubts or questions, you can comment on this video or contact us through our Facebook page, Instagram, on the site. Today we will talk about Instagram stories. Instagram stories are a new feature of the popular image sharing platform, which allows you to share photos and videos directly to your followers. They have a dedicated section on the home page and are those little circles at the top. These are published only for 24 hours, you cannot comment on them and you cannot like them, and they are automatically reproduced. Everyone can publish Instagram stories, both private profiles and business profiles, they cannot be commented on, the user who sees them can respond via a private message that is received directly from the page. Only for 24 hours, after 24 hours the content is automatically deleted. You can save them, but they are saved directly on your mobile phone, and they do not remain published on the Instagram page in any way. To create more interaction with your followers, a closer connection with your community, you can tell the behind the scenes of your business. You can also do it with the normal Instagram tools, but it probably requires higher quality, both photos and videos, while for stories having this speed in reproducing and deleting, you can also tell less important details and with lower quality. You can sponsor them, initially only 10 or 15 companies had the opportunity to sponsor them, such as Netflix, Adidas, Asos, Yoox, AirB&B. Now this function is spreading to all profiles, through sponsorship you can obviously reach the target users, and you also have the insights of these sponsorships. So you can see who we have reached, who has seen them, who has commented on them via message, and who instead during the viewing of the story decided to skip it, and therefore to exit the story. An example of a successful sponsorship of Instagram stories is Air B&B, one of the first companies that had the opportunity to sponsor. An AirB&B campaign was the publication of about fifteen videos on the experiences of their users and this campaign was very successful, with a double-digit increase in the recall of the ads, used for this campaign. An example that can be used to answer this question is Tezenis, the underwear brand. At the moment Tezenis is doing photo shoots in Miami, with web influencers and Italian fashion bloggers. They are communicating this operation both through stories and Instagram posts, the difference is that on the Instagram posts real photos of the shooting are published, with the model posing that will probably also be used for other campaigns, while the stories tell the set, the girls in Miami, life in Miami, always with reference to their campaign on the costumes of the next season.
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