Using instant marketing means taking inspiration from reality in real time, to latch onto a hot topic and gain visibility from it.
Ceres is a master brand in instant marketing: yet, according to the brand manager Simonluca Scravaglieri himself, it is necessary to somehow partially free oneself from this practice, which forces the social media marketing team to always be on the ball.
No Maria... I'm going out
Discover in this video how it is possible to program content on social media, hooking up to recurring themes that have peaks of visibility.
In particular, we're talking about when Ceres used the Tina Cipollari meme in a funny post that urged people to leave the house instead of watching the TV show C'è Posta per Te.
This video is part of the series of pills on social media marketing for SMEs . Enjoy!
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