This video is more of a call for attention than an educational video, and comes after several cases of companies that are "blocked" from immediately starting a digital marketing strategy because of their website .
In fact, there are many technologies for creating a website, but some hide dangers that can make it difficult to manage even trivial changes or integrations with online advertising platforms.
The website is the heart of your digital marketing strategy
Always remember that the website is the real heart of your digital strategy and that you should:
have complete control over it : access for modifications and use of the technology with which it is built
have access to analytics
make sure it is integrated with online advertising platforms (e.g. Google Ads, Facebook Ads, Linkedin Ads) via pixels and tracking systems
make sure it is appropriate for your strategic objectives and does not require a restyling
Find out the details by watching the video 🤓.
If something is not clear to you, comment below and I will help you understand if you are in trouble or not.
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