Are you a startup creator and want to understand how many potential customers there are in your market? Or do you want to launch a new product? Well, you need market analysis tools.
And you're in luck!
Because we have selected and explained how the best free ones work , and in this second video you will find an application example of analysis.
If you really want to overdo it, here (by leaving your email) you can also find the complete guide for your market analysis , so you have everything you need to start studying it.
And if you really still have some energy, here is a clear explanation of how to set up a complete market research .
In short, some materials and information to help you, which come from our experience as market researchers, as well as marketers.
But it doesn't end here!
If you have any doubts about your project or if you don't find useful data, write in the comments at the bottom of the page (under the video transcript) and we will be happy to direct you on the right path.
Good work :-)
Video Transcript:
if you use Ubersuggest I had entered sun cream for children here it gives you the list of all the ok search keys that have been used therefore of the number of monthly searches for search keys relating to this topic let's see that on even broader search keys where there are 480 monthly searches 220 and so on average therefore 220 people enter Google and search for ok sun cream in all of Italy of these 40 search
organic sunscreens for children 220 per month on average here 40 are looking for sunscreens God is good news and bad news few first alarm bells here we are so I repeat when someone
when you get the idea to do digital marketing activities before even thinking or passively undergoing the proposal of some tools make recipes of this type and tell them, but sorry they are only 40 monthly searches another thing that you can do you should always do and the initial question was do you have a marketing plan and also look at general market data I had searched here for the sunscreen market and in general I had seen then we put to show what type of data can be found online that sunscreens for children are not
I remember about 10 percent a small part just 11 percent ok so we are already talking about eleven percent of the total market of this 11 percent or so we said 20 percent more or less are the organic ones for children so we are talking about 20 percent of eleven percent of the total market let's move on Google Trends ok another free tool from Google I entered solar plus children solar children sun creams
as you can see there are peaks in searches and you see the little mountains yes they are before no they are May June I thought later instead the provident people the color blue solar bio children you see a flat line no we are not there yet so here is the geographical distribution of the demand for sunscreens in Italy this interesting sunscreen in general are always data that Google Trends gives you the yellow regions are those where they search for sunscreens here there is a grey spot and they tell me it is Molise geographical distribution of the demand for sunscreens bio in Italy Lombardy and Lazio... Why? Milan and Rome the people who have this type of
attitude I am in Milan and Rome are all the free data that you can find with google trends yes or if you have to make advertising campaigns you don't make them on Molise online so then in general for children's sunscreens it still narrows down I Roman only Milan the Milanese mother will be I don't want to offend anyone Milan, Bergamo, yes sunscreens is a
specific product. Google Ads I entered the same search keys by looking at the trend and looking at children's organic sunscreens to have a comparison because UberSuggest the data I took before and in connection with Google but it is always better to check the same data with Google Ads or with different sources if you want another tool which however is not
free to look at online search volumes for keywords and I suggest Seo Zoom
I don't know if anyone has ever known it then let's go back to our case I put the same ones asked for the same information to the global market finder the third tool and it tells me that the best country to try to sell sunscreens are the United States and France here we are talking about sunscreens in general ok in reality for bio sunscreens I would do the same research as above in other countries is everything clear so far? so the business idea has me a bit I would cool down a little
you don't? this is the ABC before you even start thinking about marketing strategies ok almost even before making the website because the website should be structured according to the
the online demand and therefore how people search for your products the path should be like this in reality it does not always happen so conscious demand as I said a
half an hour ago it's not always there here we are talking about conscious demand that is people who are consciously looking for organic sunscreens in general we always go to work
first on the search for the conscious question in your opinion why? They are close to the
time of purchase so it is more likely that they generate liquidity for the company ok so
the first thing to do is to try to intercept the conscious demand because being closer to the moment of purchase it is more likely to bring money into the cash register and then you can go and reinvest to work on the latent demand ok now let's talk about facebook audience
insight so if you search facebook audience insight in Google you will find the tool is
a tool that allows me to go and look at some socio-demographic data
and some detailed data on the use of Facebook by the categories of people who
they use Facebook which is not the totality of the people in Italy but only several about eighty percent the penetration is more or less 80 percent the second age group
now the slightly more mature age group is increasing and the young age group is decreasing which goes towards other members among which Instagram remains a reliable data
platform that has a lot of information that has been around for several years and on which at this moment we can rely to look at how many latent demand there is in a market, that is, how many people are potentially interested in my product, ok, they don't know me, etc., but how many are there, so I have entered the people interested in organic in Italy now here
at the top you can't see it but it says 200 250,000 300,000 people in all of Italy
who use Facebook who are interested in organic you see there is a breakdown by category
age group so you can see that the age group between 25 35 is the 35 44 and then the
54 and 60 you can see the sentimental situation so they are mainly married I'm going from memory so they will be I would say people in the family ok mums and dads something like that
there are 300 in all of Italy going forward you can find data on the professional title an in-depth analysis on the categories they refer to and also on the pages they liked so it tells you gardening restaurant eataly from the cortilia service that of the bio delivery geographical area Lombardy region Coop shopping center the
giant serravalle ok I'm hearing all the shopping centre thanks Silvia gives you a whole series of information that helps you build an identikit of the person you want to reach based on what this person does we know that these people follow
they appreciate buying from these brands and you can work on them with strategies
of digital marketing to answer the question about the specific geographic area here
we have always used in the example of sun creams facebook ads to see
How many people in Lombardy are interested in organic food?
children up to 8 years old here is the geographical data you can read the result
it seems that it was 14,000 so in the end in Lombardy there are 14 thousand
possible customers ok potentially interested after a digital marketing approach to our
product so by doing this path for you it is possible and start to be
aware and two main factors A) there is no online demand for the product service category B) how many people are there in total that I can go to anyway
reach with my digital marketing strategy
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