This post gives you an overview of the 7 new emerging social media platforms globally to keep an eye on.
In fact, being aware of what social media are emerging is an extremely important factor for small and medium-sized businesses.
Guessing in advance which Facebook, Twitter, or Instagram of the future will be could give your business a significant competitive advantage .
Why you should keep up to date with new social media
The reasons? A smart choice would allow virtuous companies to intercept a niche of consumers, oriented towards technology and sensitive to innovation, before their competitors.
Furthermore, knowing this in advance would also mean optimizing time : launching a profile on social networks is synonymous with investment in terms of advertising budget and use of human resources, responsible for creating content.
Of course, none of us have a crystal ball to know right now which emerging social media platforms will succeed in the future and which ones won’t. However, here are some of the ones to pay close attention to. At least in our opinion.
Tik Tok
A particularly innovative social media, formerly called Musical.ly, whose primary purpose is centered around the creation and sharing of short videos, an aspect that is particularly welcome for those who use smartphones.
This emerging platform for video has its distinctive trait in authenticity : the videos, in fact, appear for what they are, without being polished. And this is judged positively by the new generations. Of course, there is no lack of filters, stickers and special effects.
Tik Tok is starting to make inroads among video content lovers , a phenomenon appreciated by both marketers and consumers.
Both, in fact, are of the opinion that videos play an extremely important role when it comes to making purchasing decisions.
In the coming years, moreover, more than 80% of internet traffic will be attributed to videos . Watching Tik Tok, therefore, will be a must, given that the greater quantity of videos, from streaming to video promotions, without forgetting the phenomenon of vlogging, will give rise to a sort of competition regarding the choice of social networks on which to publish the videos.
Why is this short-video platform becoming more and more popular?
The numbers speak for themselves. Video downloads are increasing every month and the countries where the growth is most evident are the USA and China.
Then there is the void left by Vine that is about to be filled by Tik Tok. In mid-2018, for example, this social network started interesting partnerships with NBCUniversal and Hearst for the creation of short-lived video shows. In addition, in the future, a slice of revenue could depend on the development of advertising formats.
It is too early to say whether Tik Tok will be the success it is expected to be in the future, but marketers cannot help but keep an eye on this new emerging social media platform for video creation.
House party
This is an innovative social media, whose operating logic closely resembles that of Google Hangouts, as it can be considered in all respects a group video chat platform .
The key differentiator, however, lies in the fact that you simply need to connect online to chat with other users, without having to request participation in the chat.
In addition to working live with up to 8 users at a time, Houseparty ensures that you can connect with contacts saved on your device through group video chats.
Houseparty is starting to gain a certain popularity, especially among young iPhone owners: it is no coincidence that at the moment, 60% of those who use this resource are under 24 ; at the same time, for several months, it has confirmed itself as the resource in the social network category with the highest number of downloads on the App Store .
Given that the average usage time of Houseparty, for over 1 million users, exceeds 20 minutes, marketers cannot help but consider it as the ideal article to intercept the so-called "generation Z", that is, those born between 1997 and 2012, who socialize mainly thanks to the use of the Internet.
Those who work in the marketing field can use Houseparty not so much for product placement, but to encourage the participation of the most famous brands in ongoing conversations .
Collaboration between successful brands and their influencers could prove to be a winning move for obtaining information focused on youthful tastes. These come out of conversations already started.
True
First of all, a premise is necessary: Vero was launched in 2015. However, this social media can be considered emerging, as its actual growth occurred only in 2018.
Vero's primary goal is to enable businesses and marketers to take full advantage of influencer marketing .
The absence of advertising and an algorithm , which would be essential to determine what members view, distinguishes its operating logic.
Just like Instagram, Vero also gives its users the opportunity to share all types of content with their followers.
These are divided into 4 levels:
- Close friends
- Friends
- Acquaintances
- Followers
Given that there is no algorithm that determines the content displayed, Vero presents itself as an attractive platform for influencers who care about user care and maximum freedom of expression.
The most authoritative brands could exploit it properly, creating a profile and encouraging users to follow it, as well as in the identification of partners and influencers.
Considering that the influencer marketing industry is currently worth $1.5 billion and that spending on opinion leaders who influence audiences is set to increase, it is easy to imagine how Vero could be a successful social media in the future.
Kik
In the instant messaging sector, Kik presents itself as one of the most proactive innovations. First of all, it is multiplatform .
Secondly, in terms of operating logic, it is not that different from Sanpchat or Facebook Messenger: sending messages to individual friends or groups, even on Kik, follows the same rules.
However, the competitive advantage of this valid cross-platform mobile messaging app lies in the privacy of its users .
Registration, in fact, is done without having to enter any phone number . Either a username or an email address is enough. If Kik is currently literally depopulating among American teenagers it is for its simplicity of use. Furthermore, the emerging social media in question also allows its members to monetize .
How? Through brand surveys or sharing content on the platform. The cryptocurrency is known as Kin.
It's not just consumers who have understood the potential of Kik: there are brands like Sephora or CNN that have started to conduct customer interaction. In short, Kik has a lot of potential.
Wanelo
An emerging social media, whose main purpose is to ensure the sharing of products found online among users , potentially interested in purchasing them.
First, products are catalogued within personal profiles.
For those that arouse greater interest, it is possible to proceed with saving.
At a later time, interested parties can proceed directly to purchase . A decidedly alternative way to shop for unique products.
He
Its birth dates back to 2014, but its development took place only a couple of years ago.
It was invented by two young Americans who, somewhat provocatively, defined their creation as the anti-Facebook.
Of course, it takes a lot to undermine Mark Zuckerberg's leadership. However, Ello's flagship feature is privacy, because it does not allow advertisements, often invasive, to enter members' dashboards. Will the minimal design and the choice to opt for an ads-free solution be enough? We'll see!
21 Buttons
Another social network worthy of attention and much loved by social influencers.
Dedicated entirely to the fashion sector , 21 Buttons aims to unite e-commerce and the social world, allowing its users to purchase clothes and show off and share their favorite items.
As of today, most of the users are teenagers . In the future, however, who knows.
Conclusions
These, in our opinion, are all those emerging social media that a company should monitor and on which it would do well to focus to start doing business. Those who work in the marketing field and are looking for innovative ideas will certainly find in these new social networks interesting ideas on how to influence the target audience.
Have you tried any of them? Then share your experience in the comments below!
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