June 2017
Selling online with an e-commerce requires above all in-demand products (better if in some way particular), a fair price and of course web traffic of visitors who are looking for your products or information on your sector.
We received a request from an artisanal linen curtain workshop, Sorelle Milesi, to increase traffic to their website to increase their turnover. Obviously we accepted it with enthusiasm, given the quality of the artisanal curtains offered :-)!
David versus Goliath
The challenge (given the sector in which Ikea, Leroy Merlin, etc. compete online, among others) is still ongoing and with encouraging results, proving that the right online product can compete thanks to its quality, carving out a niche for itself.
On-page SEO and content marketing
The positioning construction path involved the creation of an e-commerce of tents with the Wix platform, then optimized in structure and content after the shared choice of the best keywords.
Google Ads search and remarketing support campaigns were also created to optimize searches that had not yet been positioned and bounces on the website.
Maintenance work involves the continuous optimization of content, support in the creation of blog posts and tactics to retain customers who are visiting the website.
Results obtained
The site is currently positioned for 8 transactional keywords (i.e. aimed at purchasing), with a quarterly increase in organic traffic of 92.30% despite the change of website that usually leads to a drop in traffic (power of the redirect).
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