When we talk about SEO Optimization (Search Engine Optimization, if you don't know what it is you can find out here ) , we mean the set of techniques and strategies that aim to increase the visibility of a site within the organic (i.e. non-paid) results of search engines.
In fact, appearing on the first page, the one that users usually consult to find what they are looking for, significantly increases the probability of obtaining visits and conversions , and consequently, of monetizing by selling your products and/or services.
Did you know that the first three organic results “cannibalize” clicks?
Data in hand, 55.2% of users choose to click on them.
A good reason to end up in these positions, right? So let's go into detail, discover all the advantages of ending up on the first page.
1. Increase Website Traffic
One of the major benefits of SEO Optimization is the ability to increase your user base and, consequently, an increase in traffic to your site.
your own website .
SEO Optimization, in fact, helps improve positioning on search engines, with results in terms of visits, conversions and sales. Another point of fundamental importance revolves around the term trust. In fact, users are generally more likely to trust a brand when it appears at the top of search results.
2. The SEO Cost/Effectiveness Ratio
Indexing and SEO Optimization of the Website represent a cost, it is true, but if these activities are done continuously and in the correct way, they constitute an excellent investment.
Keep this in mind: SEO does not bring instant results.
It takes months for a site to be properly indexed for the right keywords.
These times obviously do not depend on us, however, if we work correctly, we will achieve good positions that can be maintained over time.
SEO is an activity that should not be neglected, otherwise to improve the visibility of the Site, interventions will be needed that require greater resources and longer intervention times, in order to be effective.
It should be kept in mind that the algorithms that analyze the Website are constantly updated.
Let's take as an example those of Google , the most used search engine on a global scale.
Rules and practices are constantly changing and it is always good to be updated so as not to miss any opportunities. Through constant SEO activity it is possible to always stay up to date and not be penalized due to the change in the rules of search engines.
This means that in order to maintain good indexing, constant monitoring is necessary.
3. Increase Brand Awareness with SEO
Let's take a step back.
For those who do not daily chew the technical jargon of the world of Web Marketing, the expression Brand Awareness defines the notoriety and awareness of a Brand among an audience.
Being in the top positions of search results, as I explained previously, guarantees greater visibility to the Website and obviously to the Brand behind it.
What does this mean?
All this allows users to associate the Brand with the keyword used, but above all it instills trust, since companies on the first page are generally perceived as more reliable . Consequently, the user is more inclined to make a purchase action.
4. Intercept Potential Customers
This point is closely connected with point one of this study.
Nowadays, all of us (or almost all of us) query the search engine when we have specific needs and need answers . Trekking Shoes, Pizzeria in Bergamo, are just some of the examples of searches that each of us performs throughout the day.
An optimized website has the chance to be there, in the top positions, ready to be clicked by the user.
In essence, you have the opportunity to propose yourself to a potential customer at the precise moment in which they express interest in the type of product or service that we offer.
Reaching this highly purchasing audience will lead to an increase in conversions and sales.
5. What about the Competition?
Being at the top of the results when browsing a specific keyword means prevailing over the competition and improving the image of your company compared to others.
How many times do you click on the second page of Google?
How many times do we click on the results at the bottom of the page? Not many, right?
The first sites are those that absorb the vast majority of organic traffic, the others are left with the crumbs, therefore being positioned in the first positions for the keywords that rotate in the orbit of your business, turns out to be of fundamental importance.
In conclusion, it allows you to gain a significant advantage over your competition . Optimizing your website and achieving an excellent positioning in search engines allows you to be noticed (and found) before potential customers intercept your competitors' offers, effectively arriving "before the others".
Do you want to get all these benefits?
Choose to follow a continuous SEO strategy, a long-term investment that will give you a concrete return in terms of visibility, solidity and generation of traffic and contacts.
Discover in detail our service for SEO Optimization of your Website.
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