Very often in small and medium-sized businesses social media only work "on weekdays" : this happens both because companies are closed and because the web agencies themselves are closed during the weekend.
Posting on Social Media on Sundays: A Missed Opportunity
In this video (which is part of the video pills dedicated to social media marketing ) the brand manager of Ceres, Simonluca Scravaglieri , explains how the famous beer brand, on the contrary, takes advantage of Sundays (and holidays in general) to gain greater visibility on social media.
In fact, thanks to less competition in posting and sponsoring its content on social networks, Ceres obtains excellent results in terms of visibility of its posts .
The case of Ceres and Mayor Moretti
This strategy was also used in the famous ironic post on the electoral defeat of mayoral candidate Moretti, when Ceres made fun of the politician's name in a famous Facebook post.
Discover the details and results in the video: enjoy!
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