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Tik Tok: Entertainment or Business Tool?


Today I'm talking to you about Tik Tok, the social network that is literally depopulating among Generation Z, the very young.


How does Tik Tok work?


Tik Tok has a new functioning for those who are unfamiliar with it, based fundamentally on the creation of video content, the purpose of which is, obviously, to entertain the user .


The platform is very varied, within it we find various types of content such as ballet , comedy, short speech , travel, tutorials and many others.


Currently this phenomenon has around 800 million active users per month, staggering numbers, if we consider that this project was launched in September 2016.


Data in hand, the community appears to be particularly loyal to this Social, spending an average of 80 minutes a day on the platform.


As a result, we asked ourselves:

"Can it be considered a business tool?"


The answer was given to us by the guys at Tik Tok Advanced , the first Italian Academy that studies the social media of the moment.

We interviewed them for an in-depth analysis, where we got some very interesting ideas and answers on this topic.


If you have any questions about Tik Tok or your thoughts use the comments below!

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