Video Marketing: The Case of Viceversa Group

February 2017

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Selling services to the company is sometimes... a challenge! This happens because it is difficult to differentiate yourself by making customers understand what are the details that he takes for granted, but that differentiate a good supplier from an average one.

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The request of the Bergamo-based translation company Viceversa Group to our marketing agency was therefore to be able to express all its quality to the market, by correctly getting the message across.

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not all translations are the same

Speaking with the client, it emerged that there are recurring questions arising from the doubts of the clientele on the fundamentals of translations and interpreting: when to use one typology rather than another, how to evaluate the estimates received, how to evaluate the quality of the translations.

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let's show our face, or rather the video

The path proposed to the client was therefore the creation of video pills that would resolve these doubts, to be shared on Facebook, Instagram, Linkedin and obviously on their own website and YouTube channel .

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We have chosen to create different types of videos: video interviews, on-the-job videos, moving videos and double interviews, to give a varied soul to the contents.

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The client was also supported in the creation of Facebook campaigns to support the dissemination of content: the support was particularly focused on defining the correct Facebook audiences and spending budgets.

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Results obtained

Taking Facebook as a benchmark for the interest found, we can say that the videos created are by far the content with the greatest coverage (+650% compared to a link for example) with a higher interaction rate (click: +50%)

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Recommended readings

- How to make useful videos for your web marketing

- When Video Doesn't Work for an SMB