March 2014 Traffic acquisition for an e-commerce is vital to maintain a good level of sales, but to fully monetize the acquisition, repurchase is necessary. We had the pleasure of starting a continuous e-mail marketing project with one of the most important Italian healthcare e-commerce, namely Farmacia Discount .
Customer loyalty? Email marketing!
The use of newsletters is a well-known and fruitful practice to monetize the contacts of an e-commerce and to promote it. Obviously we are talking about contacts who have voluntarily signed up to your newsletter or acquired customers, and not purchased emails, but you already know this, right? Often, however, companies, even large ones, have difficulty in using professional platforms for sending (e.g. the Italian Mailup or the American Mailchimp), especially because they also require graphic work for the creation of images and videos, and a careful pre-sending testing phase.
worry-free newsletter
For the reasons mentioned above, we have activated an on-demand newsletter marketing service for Farmacia Discount, which consists in the creation of different emails starting from the indication of the active promotion and the products involved, without any other input from the customer.
Results obtained
In this case, out of respect for the client's business, we cannot be at all specific in disclosing the results of the activity. However, it is enough for you to know (trustingly, but it is a well-known fact in the sector) that it is the online channel with the highest ROI compared to the investment, despite the fact that all the activity is outsourced to our marketing agency. A piece of advice, sign up for the newsletter :-)
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