January 2021
This project starts from the well-made creation of a high-performance and structurally correct Wordpress website by web designer Federica Sibella. And when we talk about SEO optimization of content, that's no small feat!
The project was born from the need of the Politecnico di Milano to position the pages of the new website of its summer school in the STEM field in the first results of Google searches.
First of all, keyword research
As always, first of all, we analyzed the target market, the competitors and the keywords used by parents and kids to search for summer schools or to find summer science courses, including specific search topics related to the courses offered.
This first analysis called "keyword research" and allowed us to think in strategic terms with the client to evaluate which SEO objectives were achievable by mixing:
the availability of time to help us create new content
the possible use of Google Ads to test the conversion rate of keywords before working on them
small "tweaks" to the website in terms of structure and necessary plugins
the need for inbound links to increase website authority
results
The on-site optimization work, combined with web PR to be linked from other websites, achieved the desired results, increasing the website traffic in two years for both commercial and informational keywords:
