The series of videos taken from the interview with photographer Tyler Nardone continues with the aim of learning how to best take photographs and videos with your smartphone for use on corporate social media.
In the video above you will learn which types of shots are suitable for DIY, and which types of videos, as well as their possible uses.
Professional facade, daily narrative of substance
If you don't have time to watch 3 minutes of video, the gist is: take professional photos for the "permanent" areas of your social media: profile pictures, journal covers, products, etc., and use your smartphone for daily storytelling (behind the scenes).
Obviously, this second activity must also correspond to pleasant aesthetic standards, and for this reason, in the next videos of this series you will find further information on this matter.
Technical note
As for videos, Instagram Stories are mentioned: if you don't know what they are, you can also watch the video dedicated to their use .
Video Transcript:
Question no. 1: what shots do you recommend to be taken to be used on social media, for a company that wants to start being visible. Ok, so it's a bit of a wrong question, in the sense that the typology from a non-technical point of view is easy, so backstage, telling your company, telling your strengths, obviously maybe ignoring the weaknesses, but telling the strengths, telling what you do and how you do it. From a technical point of view it obviously becomes difficult because in any case maybe an image to be built in a decent way needs a bit of adjustment. So what I usually suggest is to have at the beginning, or at least as an initial dusting, a professional who helps you to have a good amount of material to publish periodically, then day by day create your images that integrate what you already have. In this way you have an important presentation, so maybe your company presents itself simply as a Facebook profile, with a good diary image, a good profile image, and then day by day integrate with images that tell what you do. So little technique and a lot of substance. Ok so you suggest having the images, in quotes, more important made by a professional, and instead the daily story can have a lower level of quality. Exactly, also because to make a high level daily story, number 1 a professional would not be available, and secondly you would spend too much time to have important material every day. So in my opinion the message becomes more important than the quality at that moment, so every day something interesting, even if not of very high quality, but that can do a bit of engagement towards your audience. I understand, good, second question, similar to the first but aimed at videos, an emerging theme, so what types of videos do you always recommend for social media. So, videos, right now the fact is that we have a lot of things to do, we have stories, we have live, so there is a lot of material to produce, so what I propose, precisely because I said before that a professional can make you a professional video that you can use whenever you want, since you have to do it yourself, maybe with your smartphone, take advantage of the Snapchat story platform, Instagram, Live, to show users what you are doing, so what is happening, so behind the scenes and bring them closer to what you do, so also explain your processes, how you behave in your job, and therefore create a sort of loyalty, in any case of visualization by the public of what you are doing, almost tangible in short. Ok so between the lines you suggest using videos to document the behind the scenes of a company or did I misunderstand? Exactly, yes too. Documenting what you do or explaining some sides that perhaps aren't known about that company or the processes that that company implements, so let's say making the company or that business more human, in that sense.